CoCo
Song Meaning
“CoCo” is O.T. Genasis’s ode to hustling and cocaine dealing in the projects, written from a place of genuine financial desperation rather than as a glamorized fantasy.
“CoCo” reflects O.T. Genasis’s real life “chilling in the projects, chopping it up” 1, written during a period when he was broke and hadn’t yet had a hit record 1. He has said the song isn’t meant to glorify drug dealing but to speak for people living that reality, whether using or selling 1. The hook’s obsessive “I’m in love with the coco” captures both the danger and the pull of that street economy rather than celebrating it outright.
The meaning
On its surface, “CoCo” is a blunt, repetitive chant about cocaine, but O.T. Genasis has framed it less as a glorification and more as reportage from his own life. He’s explained the song came out of a stretch when “certain bills are still in effect” and he “didn’t have a big record before this” 1, turning the hook into a kind of survival cry as much as a party anthem.
Lines like “Hit my plug, that’s my cholo... ’cause he got it for the low, low” and “36, that’s a kilo” root the song in the mechanics of the drug trade, and O.T. has confirmed that’s intentional: “It’s the life of me chilling in the projects, chopping it up, right there in front of your face” 1. He’s describing what he witnessed and lived, not inventing a persona.
Asked directly whether the song glamorizes cocaine, he pushed back: “No, I’m not glorifying it. That’s not what I’m doing at all. I just want to be a spokesperson for the people” 1. That framing recasts the chorus’s obsessive “I’m in love with the coco” as less a boast and more a portrait of a cycle he’s seen play out around him, among users and sellers alike 1.
The title itself carries a double meaning tied to the drug trade’s language: “coco” refers both to the cocaine itself and, in the world of cutting and pricing bricks, to negotiating a lower price when a batch is too potent 2. That wordplay underscores how embedded the song is in the actual jargon and economics of dealing rather than an outsider’s caricature of it.
Taken together, the evidence points to “CoCo” as O.T. Genasis’s autobiographical snapshot of hustling and cocaine culture in the projects, delivered with a hook catchy enough to become a party staple even as its origin was rooted in hardship and hunger for a breakthrough 1.
Sources
Last updated 2026-07-29